Over the last decade Peta has gathered experience from large and small agencies in both planning and research roles. She has worked with global and local brands on large scale strategic brand positioning projects, brand communications strategy, advertising, brand health trackers, consumer research and internal engagement programs. She has experience across a range of brands and markets including Nando’s, Bonds, Best&Less, Sydney Dance Company, NSW Farmers, NewsLocal, Unilever, HIA, St.George Bank and Destination NSW. Peta has won a number of awards and is a returning judge for the Advertising Effectiveness Awards. Peta has a Bachelor of Advanced Science Commerce (Honours) majoring in Economics, Marketing and Biology from the University of Sydney.