A Brand Strategy Agency with a Purpose

For over 12 years, Brand Council has been a thought leader in helping organisations achieve success by building authentic, humanised, philosophy led and purpose driven brands.

We believe in changing the world one company at a time by working with each of our clients to develop a powerful purpose-led brand strategy. We apply a multi-disciplinary approach to help organisations uncover their unique identity. By defining determining factors such as purpose, beliefs, values, spirit and philosophy, we develop approaches to drive tight alignment between these and the organisation’s brand behaviour, brand communication and customer experience.

Our branding consultants have extensive experience in the marketing and communications industry. They are strategy specialists whose experience spans a diverse range of branding assignments across sectors and markets for some of Australia’s and the world’s premier brands; including GIO, Camp Quality, Dulux, Goodman and ING Australia.

If you would like to learn more about how our agency can help your organisation maximise its potential, please get in touch with our branding consultants on +61 2 9033 8651.

Case Study: Camp Quality

Case Study: Camp Quality

The brand makeover which included a new corporate identity, image, manifesto, spirit and approach turned the organisation around and created a change in its fortunes.
Case Study: ngs Super

Case Study: ngs Super

Brand Council helped NGS Super to improve staff engagement and brand delivery by articulating its core identity, through exploration of the organisation’s beliefs, values, spirit, purpose, and its guiding philosophy “Dedicated to the dedicated”.
Case Study: Fire and Rescue NSW

Case Study: Fire and Rescue NSW

Brand Council helped Fire and Rescue NSW articulate their true purpose to create strategic alignment and unlock the full potential of the organisation.
Case Study: Lawsons Bread

Case Study: Lawsons Bread

The task was to launch a premium priced bread brand through supermarkets that could counter the inroads made into the category by the local and branded bread shops with more authentic traditional styles of bread.
Case Study: Red Rooster

Case Study: Red Rooster

Red Rooster has been a highly valued and loved brand in Australia for 40 years, but in recent years had lost its way and fallen into the “fast food” trap.
Case Study: Love Australian Prawns

Case Study: Love Australian Prawns

Increase value and volume for Australian prawns by increasing desire for and desirability of Australian prawns. Give Australian prawns a special place in the eating habits of Australians