Who We Are

Brand Council is a brand strategy consultancy that believes in the power of the purpose-driven organisation. We apply a multi-disciplinary approach to help organisations uncover their unique identity and develop powerful brands that deliver business growth, value and engagement.

Reg Bryson

Reg Bryson

Reg Bryson is CEO. Previously, Reg was CEO of The Campaign Palace; over three decades Australia's most acknowledged and awarded creative and brand strategy agency. Reg has been awarded 20 AFA or ATV effectiveness awards, including five Best of the Year / Best of Show Awards and has over 30 years experience in brand creation, development, building and re-invention. In 2001, he was voted a living legend of the industry, and in May 2005 was awarded the industry’s highest honour, the AFA medallion.


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0438 241 619
Trudi Cassin

Trudi Cassin

Trudi joined Brand Council as a Partner in 2011. Trudi has over 20 years experience in the brand and communications industry, working in senior management roles for major global agencies and branding firms. Trudi has worked on a wide range of brand strategy, advertising and corporate culture projects for diverse clients and industries including the branding and re-positioning projects for Jacobs Creek, Brand Victoria, MBF, Vodafone, Woolworths and Tourism New Zealand (100% Pure NZ), among others.


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0414 303 285
Peta Quirk

Peta Quirk

Over the last decade Peta has gathered experience from large and small agencies in both planning and research roles. She has worked with global and local brands on large scale strategic brand positioning projects, brand communications strategy, advertising, brand health trackers, consumer research and internal engagement programs. She has experience across a range of brands and markets including Nando’s, Bonds, Best&Less, Sydney Dance Company, NSW Farmers, NewsLocal, Unilever, HIA, St.George Bank and Destination NSW. Peta has won a number of awards and is a returning judge for the Advertising Effectiveness Awards. Peta has a Bachelor of Advanced Science Commerce (Honours) majoring in Economics, Marketing and Biology from the University of Sydney.

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02 9033 8651