Goodman

Goodman

Brand Council was engaged to define the brand strategy and work with the business to align this strategy to the company culture, communications and the Goodman customer experience. Over 150 staff and management were involved in defining the new brand philosophy - “Business Outside the Square”.

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ngs Super

ngs Super

Brand Council worked with design collective, to create a new visual identity strongly reflective of the brand stance and direction. Internal and external communications were then developed, including new advertising, website, social media content, brand book, collateral, member magazine, and internal communications.

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Bank of Queensland

Bank of Queensland

Prior to the external brand launch Brand Council worked with BOQ for almost 2 years developing the internal communications and culture development approach which included the development of the corporate culture, a set of service principles and a bank wide customer experience program.

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Camp Quality

Camp Quality

The brand makeover which included a new corporate identity, image, manifesto, spirit and approach turned the organisation around and created a change in its fortunes. They have moved from a loss of $1.5 million in 2000 to revenues over $17 million in 2010.

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Red Rooster

Red Rooster

Red Rooster’s new brand was developed in a collaborative and engaging manner with input from all key stakeholders, including franchisees, staff and the leadership team. This ensures the brand strategy is authentic, has intended ownership and genuinely comes to life in the marketplace.

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Love Australian Prawns

Love Australian Prawns

The strategic path forward was not, as marketing opinion suggested, positioning prawns as an everyday meal against other protein sources beef, chicken and lamb, and supported by the positive nutrition story.

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Lawson's Bread

Lawson's Bread

Launch a premium priced bread brand through supermarkets that could counter the inroads made into the category by the local and branded bread shops with more authentic traditional styles of bread.

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